You'll hear so many different views on keyword research so this is the way I do it. It's my opinion and works best for me. After reading this I suggests you do some more research and develop you're own way of doing it.
This research is what I use for article and niche marketing. Firstly you'll need visit the following website.
https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true
Once there type in the seed keyword which is what your main topic is about. If your website or article is about dog training then type in dog training here.
The google tool will then present you with some results. Now ensure that you choose exact match. What this does is show you how many times over last month that exact phrase was searched for in the google search engine.
Your goal is to try to get to number 1 in the rankings for the term you select. In order to do this you need to analyse the competition.
Now go to travistraffic.com and download the software. Don't worry it's free. Once installed select analyse keyword and type in one of the keyword phrases you've found on the google tool.
You're only interested in the top ten and a few of the columns.
The title, desc and H1 columns will be full of green ticks and red crosses. Over the three columns there are 30 boxes. Any more than 10 boxes with a green tick and I move on.
The BL column, this is backlinks to the website. The lower the better. Any more than 3 with 50 links or more and I move on.
The PR column. Add all of the figures up in the top 10 and if they total 30 or more I move on.
Never get hung up on a keyword. If it doesn't fit in the criteria move on.
One final note, The more searches for a keyword the better. I never choose a keyword with less than 3,000 searches per month and try for keywords with more than 10,000 searches per month
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