Search Engine Optimisation (SEO) is about getting your website to the top of the Search Engine Ranking Pages (SERP's). The biggy is google. Getting to number 1 for your selected keyword will bring in approximately 40-50% of all of the traffic for that keyword, after position 1 the percentage of traffic you'll get drops dramatically so getting to number 1 is vital.
The following are the steps you need to take to get free traffic from SEO.
Find the keyword you want to optimise.
Do all of your onpage optimisation
Do your off page optimisation.
Those are the three steps in their most basic form.
For more detailed information on the subject visit the SEO Label on the right hand side
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